IKEA Celebrates Virgil Abloh's MARKERAD Collection With Quotation Marks Around Logo

To show its excitement for tomorrow's MARKERAD by Virgil Abloh collection drop, IKEA has altered its logo for the first time in its long history. In celebration of Abloh's iconic use of quotation marks throughout his work, the furniture giant has followed suit by capping its bold yellow logo in huge quotation marks during the collaboration's release. The altered sign is currently on the front of IKEA's Wembley location, and it will stay up through launch weekend.MARKERAD is being sold through a ...